AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Latin America Q2 2023 Performance
Explore the performance of the top 5 beauty retail apps in Latin America for Q2 2023, including weekly downloads and active user trends.
In the second quarter of 2023, the top beauty retail applications in Latin America demonstrated diverse trends in downloads and active users. Here’s a closer look at their performance:
SEPHORA: Maquiagem e Perfumes saw a consistent number of weekly downloads, peaking at around 14.9K in the last week of May. Active users also exhibited a steady upward trajectory, culminating at approximately 143.7K by the end of June.
Nykaa – Makeup/Beauty Shopping experienced fluctuations in weekly downloads, with a notable peak of 2.7K in the week of May 22. Active users steadily increased throughout the quarter, reaching about 7.3K in the final week of June.
Perfumerías DRUNI maintained a stable download rate, with a slight peak at 940 in mid-June. Active users grew consistently, peaking at nearly 5.3K in mid-June.
IPSY: Personalized Beauty had a steady increase in weekly downloads, peaking at approximately 837 in the last week of May. Active users also showed an upward trend, reaching around 6.2K by the end of June.
BEAUTY BAY reported a varied download pattern, with a significant peak of 251 in the last week of May. Active users showed a slight decline from 756 at the start of the quarter to around 529 by the end of June.
The data for this analysis comes from Sensor Tower. For more insights into app performance across various categories and regions, visit Sensor Tower's website.
